Planning Task One : Magazine Title and Strapline.

To decide what the strapline and title should be, the first objective will be to produce a title and strapline that need to relate to the music magazine which will center mainly on the pop genre. Or if including the genre is too specific to work, it is vital that it at least links in the audiences mind the idea of this magazine and music. 

The title needs to be simple which makes it more memorable and harder to forget, but also for the strapline too, there needs to be something in it which can tell a reader right away it is a music magazine and more specifically a pop music magazine. 

For the strapline there are a few requirements: 

1. Efficiently in only a few words describes the music magazine, its values and explains enough about it for someone who has just come across the magazine before. 

2. An obvious second requirement which goes as much for the title as it does for the strapline - do not copy or be similar to any already existing brand, first due to it being plagiarism and second the desire to avoid confusion. 

3. Stick in the brain, meaning it wont be quickly forgotten about. 

  

The music magazine title option I chose to go with was Cadence, as it has several meanings, meanings which could be seen as correlating with the music magazine: 

1. A modulation or inflection of the voice. 

2. A rhythmical effect in written text.

3. A fall in pitch of the voice at the end of a phrase or sentence. 

4. A sequence of notes or chords comprising the close of a musical phrase. 

The benefits of having the title being one word is that the simpler, the better and easier to remember. But not just that, being a less common word it is unlikely competitors would use the title for their own music magazine. Being not so commonly used as a word, when the word gets used it will be easy to conjure images of the magazine when the word is brought up. Especially when this word is easy to pronounce yet distinctly unique to be able to make the word prominently connected to the music magazine. 

Strapline: 

One theme I want to get across within the strapline, is an invitation for an adventure; taking the reader on an adventure. 

Include emotional language; and be attention grabbing. 

Personality, also should be a key in crafting the strapline. 

After coming up with several options the strapline I have ended up believing to have the most effect and will be used on the music magazines is 'Delve into the best of music.' Though simple will be an easy way to establish to people who might come across the music magazine, who is being marketed at for this magazine. 

Using imperative language to give off a sense of necessity to people as to why it is so important they read this music magazine, by literally having the cover tell people to do so. I also stated my previous intention to create a strapline with the idea of going through an adventure or quest by purchasing and digesting the media within Cadence. This is the rationale behind using the adjective 'delve' it gives off the idea of going deep into discovery. 

The only problem I see with this strapline is that it is not very catchy as other alternatives, yet this will incentives doubly the look of the music magazine covers in making them eye-catchy.