One way in which the use of The Wire's website helps to expand the brands identity is that is means being able to explore ideas in full, where on the page of a magazine there is a limit to how long an article can go on for due to page numbers, on their website there is no such limit. And it also makes the website have a functional use, being a place where fans can go for more in-depth analysis. Along with that The Wire's website can use video and audio whilst the magazine cannot. Another way it can expand its brand identity with it able to host radio shows, and use clips.
To promote the latest issue of The Wire, in the top right corner for almost every hyperlink a person presses on, they will see this issue, and when a newer issue comes out that image will change, but beneath every time is the offer to buy a copy, this is a simple but efficient way to advertise the magazine.
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